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A strong sense of commitment and
adherence to business ethics has guided KEL to ‘Go
Beyond’ in all its ventures. 'Go Beyond' is KEL's
pursuit to adopt environment friendly technologies,
conserve nature, curb pollution and serve customers
better.
Pollution control is another matter of prime concern at
KEL. Today, the attitude towards the environment, in
view of the alarming rates of Global Warming, has
undergone a drastic change world over.
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People have
realized the importance of an industry existing in
harmony with environment and not against it.
The success of KEL is not only due to planning and hard
work, but also because of its belief in social and
environmental values. These enduring policies that have
been instituted from its very inception are an honest
expression at KEL. They are not tackled merely out rule
of law, but out of a genuine concern for their long-term
implications.
KEL provides medical facilities, education and farming
assistance to over 37000 farmers. Services are provided
to farmers in nursery management, sampling of soil for
fertilizer application as well as frequent demonstrations
and field visits to create awareness on new
technologies. Regular information dissemination and
awareness is created through training of farmers.
In-house publications, pamphlets, television, video
films and radio are also used as a medium of
communication. |
