Sustainability
Integrated Inflection
Few divisions within any business recognize inflection when it comes. Those that do, create sustainable returns. Seldom does it happen that the complete integrated model is at inflection.
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At Kesar, we are fortunate that we recognize an all-round inflection. It is indeed a rare moment for us. With every business expected to grow substantially, we are happy for our shareholders.
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The sugar industry is at an inflection not just in India but globally. In the last 15 years, for the first time, both the global and Indian closing stock is at the lowest, signaling firmer prices. And more importantly, sustainable. India is witnessing an increased production at a time when sugar prices are expected to remain firm. In addition to this inflection, is Kesar’s inflection in the sugar division with a significant increase in capacity from 6500 TCS to 7200 TCD.
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Next in line is spirits. India is among the top 10 countries in terms of millions of liquor cases sold globally. With rising incomes, this is fast changing. Brands are getting more popular. Market size is expanding. New markets are emerging. Kesar’s spirits division is on an inflection to take 5% share of this business, hitherto dominated by a few players.
Welcome to an inflection overdrive!
Environment
KEL understands that behind every successful business, is a family of committed employees.
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KEL has developed a conducive environment that attracts highly skilled personnel by nurturing their talents through motivation. It is managed by a team of bright, able young managers whose talent and entrepreneurial skills enable them to take on responsibility early in their careers. Promotions are on the basis of performance, individual innovation, personal initiative and leadership qualities.
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Kesar Enterprises Limited environmental policy
​ISO 14001:2004, Certification for Environmental Management System.
Responsible Care
Employees are encouraged and rewarded to attain an effective integration of ideas and efforts of its people. The company has provided its employees additional welfare facilities and has taken several steps in this direction such as furnished accommodation, free electricity and education. Furthermore, the company also runs a Primary and Secondary School at Baheri where free education is imparted to its members of staff’s children. KEL has also built a well-equipped hospital on the factory premises with qualified doctors and para medical staff to attend to the medical needs of the employees. It has also contributed to the humanitarian cause with the construction of a Government Hospital at Baheri. While these steps taken by KEL are in furtherance of its social obligations, the company has also strived to ensure the maintenance of cordial industrial relations.
Our Community
A strong sense of commitment and adherence to business ethics has guided KEL to ‘Go Beyond’ in all its ventures. 'Go Beyond' is KEL's pursuit to adopt environment friendly technologies, conserve nature, curb pollution and serve customers better.
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Pollution control is another matter of prime concern at KEL. Today, the attitude towards the environment, in view of the alarming rates of Global Warming, has undergone a drastic change world over.
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People have realized the importance of an industry existing in harmony with environment and not against it. The success of KEL is not only due to planning and hard work, but also because of its belief in social and environmental values. These enduring policies that have been instituted from its very inception are an honest expression at KEL. They are not tackled merely out rule of law, but out of a genuine concern for their long-term implications.
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KEL provides medical facilities, education and farming assistance to over 37000 farmers. Services are provided to farmers in nursery management, sampling of soil for fertilizer application as well as frequent demonstrations and field visits to create awareness on new technologies. Regular information dissemination and awareness is created through training of farmers. In-house publications, pamphlets, television, video films and radio are also used as a medium of communication.